ANALOG FOOTBALL X US RUNGIS
Creative union between Analog Football, Kappa and US Rungis
As the first rays of sunshine skim Rungis Market, a unique project is born. In the heart of this temple of French gastronomy, a bold collaboration is born: Kappa and Analog Football join forces to celebrate US Rungis, the only amateur club in the Val-de-Marne equipped by the Italian brand, by creating a unique visual work.
Kappa, the club's equipment supplier, has designed an exclusive jersey inspired by products from the Rungis market. This is where Analog Football comes in. Armed with their film cameras, our photographers captured the essence of the market and amateur soccer through their unique eyes. In this dynamic environment, each image is an authentic testimony revealing the visual richness of the market and the unique atmosphere of the pavilions. The shirt designs, inspired by the market's fresh produce, pay homage to this vibrant scene, with illustrations of fruit, vegetables and flowers subtly incorporated.
Analog Football's impact and vision
Analog Football has always been more than a production agency: we are image artisans, committed to creating visual narratives that go beyond sport. This project with Kappa is a perfect example of our vision: to capture the raw beauty and authenticity of the soccer world, while paying homage to iconic locations like the MIN. By integrating film photography techniques alongside digital shots, we've created a campaign that reflects our passion for visual art and our commitment to amateur sport.